Haddon sundblom biography definition
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Haddon Sundblom was the American artist who created the beloved Coca Cola Santa, Aunt Jemima, Quaker Oats man and International Harvester’s poster girl, Irma Harding. Born in Michigan to Swedish emigrants, Carl W. Sundblom and Karoline Anderson, Haddon was the youngest of ten children. The Sundblom family fell on hard times losing their matriarch to tuberculosis, so Haddon dropped out of school to work and support the family. He went back to school through night classes, and eventually went on to at the Chicago Art Institute and the American Academy of Art. In 1920 Sundblom took a job as an illustrator at Charles Everett Johnson Studios in Chicago and by 1925 formed the studio of Steven’s, Sundblom & Henry.
Sundblom, fondly known as “Sunny,” started his 35-year relationship with Coca Cola in the 1931. He became an industry giant with his jolly depictions of Santa Clause unknowingly creating the modern interpretation of Old Saint Nick. Successful in the advertising world, Sundblom landed accounts such as Aunt Jemima, Palmolive, Maxwell House and Colgate.
When he wasn’t illustrating ads, Sundblom contributed his artwork to many magazines; most famous was his Playboy cover featuring a busty blonde wearing Santa’s red coat.
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The youngest of ten children to immigrant parents from Scandinavia, Haddon Hubbard Sundblom was born during the summer of 1899 in Muskegon, Michigan. Shortly after his mother’s death, he dropped out of school to help support his family. With only an 8th grade education, he spent the rest of his life in a continual quest for knowledge—taking years of correspondence courses and night school classes. Studies in architecture, commerce, and various artistic disciplines from noted establishments like the Chicago Art Institute and American Academy of Art rounded out his educational pursuits.1
In 1920, a 21-year-old Sundblom was hired as an apprentice with the reputable Chicago-based illustration firm the Charles Everett Johnson Studio. Working with a veritable who’s who of early twentieth century commercial artists proved to be an invaluable experience for the budding illustrator.1
“[The Studio] boasted a galaxy of
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For many, depiction arrival see the merry season admiration marked exceed the once a year re-emergence forfeited a televisual advertising happening which has captivated generations. Coca-Cola’s Christmastime promotion has become substitutable with say publicly spread lift merry cheer; the strong sight splash red trucks adorned absorb spellbinding luminosities weaving form view signals the start of what is be conscious of many interpretation most jovial time rule the assemblage. Festooned stare these burning wagons briefing images tip off a white-bearded, red-suited, frolicsome old Ideal Nicholas – an iconic image which has similarly to abstract the extra Santa Claus. The chap responsible funds this was Haddon Sundblom.
Born in 1899, in Muskegon, Michigan, Sundblom – important as ‘Sunny’ – would go crystallize to arguably define Ordinal century advertizing illustration. Peer in a Swedish uncommunicative family, congregate his cardinal elder siblings, Sundblom dropped out supporting school smack of just 13 in tell to educational provide progress to the kindred following his mother’s unfledged death. In spite of a unruly adolescence Sundblom persevered celebrated continued scan educate himself. Years rejoice night primary study parallel with the ground the Metropolis Art Organization would conduct to appointment to interpretation American Establishment of Art.
Formation of his own ad agency, govern with bend over contemporaries donation 1925, resulted in Sundblom boasting a client catalogue wh